This
blog will help you redesign your career and life to achieve financial
independence and success on your own terms. It can help you leave behind many
of the compromises and frustrations that plague corporate life and start the
transition from making your boos rich to enriching your own life instead.
While
the media and many business blogs assume you need to be a software geek to
succeed online, I believe you already have the credentials you need to build a
profitable internet business. Obviously I can’t help everyone, because not
everyone has talent to become rich, but I can help those who do and have the
desire to start a profitable internet business.
WHAT IS AN INTERNET BUSINESS?
Essentially,
an Internet business is any business that offers products or services on
internet. Potential customers visit your Web site and purchase your products
online rather than by visiting a physical location. The Internet is also a
marketing medium. Almost all the universal business and marketing principles
that apply offline are applicable online. The few differences that exist
between offline and online marketing come down to speed, cost, and ease of
execution. Internet marketing is typically easier, quicker, and more
cost-effective for average person.
You
also need that the internet is an information highway, and this is one of the
main reasons people go online. THEY WANT TO FIND INFORMATION THAT SOLVES THEIR
PROBLEMS, EDUCATES THEM, or affects them personally. An information-based
business is like any other business, except the product focus is primarily on
intangible goods such as e-books, software, membership or service-based site,
etc. In other words, we must to focus more on the marketing of digital as
opposed to physical goods. What matters, though, IS NOT SO MUCH THE PRODUCT YOU
ARE IT IN THE INTERNET. Whether you want to sell: E-books or, tennis shoes is
nearly irrelevant in the long run. The important thing to understand is that
Internet-based marketing is driven by information. Fundamental marketing
principles apply, but they are executed in a slightly different fashion. We
will talk more about the information aspect in subsequent chapters.
WHAT THIS BLOG WILL TEACH YOU
Every
successful entrepreneur has at least some business training. This training may
come from past jobs, educational courses, mentors, or simply from jumping in
head first and learning along the way but there is always a time when training
comes into play. Whether you are starting your first business or already have
some experience under your belt, this E-book will train you in exactly how to
research, create, and profit from an Internet based business from an
information marketing perspective. Here is an overview of some of the things
you will learn:
Ø AUTOMATION
– how do I place the majority of my business on autopilot so that it runs and
makes money for me without too much additional work?
Ø BACKEND
– how do I create a “backend” system of additional offers that will boost my
income and assist in the long-term profits and growth of my business?
Ø DUPLICATION
– how do I start a second or even third business so I can multiply my total
income?
Ø LEAD
GENERATION AND FOLLOW UP – how do I capture prospects (potential customers)
from my market onto an e-mail list? How do I present my offer to them once I have
their attention?
Ø MARKET
RESEARCH – what are people looking for online? What do they want to buy?
Ø MARKET
SELECTION – which market will be easy to break into? Which market holds the
most promise in terms of profit potential?
Ø OFFER
TARGETING – how do I position my offer correctly within the market?
Ø PRODUCT
SELECTION – which products can I deliver as solutions to meet market needs
demand?
Each of
the above represents core issues faced by every business (offline or online)
but my E-book shows you how to tackle these issues as an Internet business
owner.
DREAMS VS GOALS
As Robert
Kiyosaki said: “Many people have dreams. Rich people have goals. So
the question is, what is the difference between dreams and goals?
Recently,
I attend a church service at the new Birth Church in Atlanta, Georgia. Giving
the sermon that day was not Bishop Eddie Long. Instead, the sermon was
delivered by Archbishop Vernon Ashe. The sermon had a power ful lesson on the
power of process and goals.
Archbishop
Ashe said, ‘Every goal has a process’.
As he spoke I began to realize wh so many people who have dreams fail to have
their come true. The reason is most
people have dreams but do not focus on the process necessary to achieve their
dreams. For example, many people want to lose weight. But what gets in
their way of achieving their goal is the process of change in diet and
exercise. So instead of achieving their goal, their dream of a healthier, more
attractive body remains a dream.
The
other day, I drove up to my gym in my Bentley convertible. A young woman walked
out and said, ‘that is the car of my dreams.’
Thanking
her for the compliment, I asked, ‘How do you plan on making your dream come
true?’
Her
replay was, ‘I don’t know. I guess I’ll just keep dreaming.’
And
this is what Archbishop Ashe was talking about. His point was the process is as
important as the goal… so any goal without a process is just a dream.
Many
people, especially people with money problems, think that more money will solve
their money problems. Instead of setting a goal, finding their own process –
their own secret formula – and becoming a rich person… they buy lottery
tickets, hope for a raise, get into debt keeping up with the Jones who are also
deeply in debt trying to look rich, all the while dreaming of someday becoming
rich person. The Archbishop’s lesson was
that the difference between dreams and goals was the process… and in many ways,
the process is more important than the dream or the goal.”
