Essentially, an Internet business is any business that offers products or
services on internet. Pontencial customers visit your Web site and purchase your
products online rather than by visiting a physical location. The Internet is
also a marketing medium. Almost all the universal business and marketing
principles that aplly offline are applicable online. The few differences that
exist between offline and online marketing come down to speed, cost, and easse
of execution. Internet marketing is typically easier, quicker, and more
cost-effective for average person.
You also need that the internet is an
information highway, and this is one of the main reasons people go online. THEY
WANT TO FIND INFORMATION THAT SOLVES THEIR PROBLEMS, EDUCATES THEM. An
information-based business is like any other businees, except the product focus
is primarily on intangible goods such as e-books, software, membership or
service-based site, etc. In other words, we must to focus more on the marketing
of digital as opposed to physical goods. What matters, though, IS NOT SO MUCH
THE PRODUCT YOU ARE IT IN THE INTERNET. Whether you want to sell: e-books, or,
tennis shoes is nearly irrelevant in the long run. The important thing to
understant is that Internet-based marketing is driven by information.
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